Digital Ticketing

The University of Iowa Athletics Department will move to mobile-only ticketing and parking for all venues beginning in the Fall of 2020. Digital tickets and parking passes will be scanned via fans’ smartphones to access parking lots and gates. Hawkeye Athletics will move away from PDF ticket print-outs for the mobile ticket delivery.

Season tickets holders will continue to have the ability to post their mobile tickets to StubHub, the official fan-to-fan marketplace of Hawkeye Athletics.  Fans can access StubHub through their ticket account in the event they are unable to attend an event.

Suite holders and premium seat holders will receive their ticket booklet, although adjustments to capacity and parking could be implemented as additional information becomes available.

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This will be the Ticketing Video explaining how to use digital tickets

What are Mobile Tickets?

Mobile ticket delivery is an electronic delivery method by which your tickets are emailed directly to you immediately after your purchase.


These tickets are optimized for display on your smartphone device.


You will receive two emails after your purchase — one will be your tickets that can be scanned on your smartphone or added to Passbook and the other will be your order confirmation email (does not include tickets).


Avoid waiting in “Will Call” lines to pick up your tickets


Prevent your tickets from getting lost in the mail


No need to print your tickets! Simply present your mobile device with tickets at the gate.

Steps to Access Your Tickets

You will receive an email or SMS text. Be sure to save this email (all tickets for the same event will be included) to add the tickets to your mobile wallet


Present your mobile ticket on your smartphone at the game. Iowa Athletics scans all tickets at each facility using the barcode on each ticket.  Each ticket should be treated like any other valid ticket


Mobile tickets are individually barcoded allowing one scan per entry so any attempts to duplicate, alter, or sell any copies of the mobile ticket may result in admittance being refused to the event. This provides heightened security by identifying counterfeit and stolen tickets.


Why are we moving to digital ticketing?

Digital Tickets will provide a safe and contactless environment for our fans. Digital ticketing also provides:

  • Quick and easy entry to all venues using your mobile phone or a smart device
  • Instant access to all your season tickets through the
  • The ability to manage, transfer and sell your tickets at any time
  • Reduced risk of lost, stolen, counterfeit or forgotten tickets
How does mobile ticket delivery work?

Beginning with the 2020 season, tickets for all Hawkeye Athletic games will no longer include a printable PDF option. This decision was made to move to a contactless entry for the safety of our fans.  Mobile ticketing will also protect the integrity of your tickets and to prevent fraud and counterfeit problems that often accompany PDF tickets. Printed PDF tickets WILL NOT be accepted at any Iowa Athletics venues for admittance. This year, all season tickets and single-game tickets are fully digital and only accessible via your mobile device. Your phone is your ticket!

What if my guest(s) and I arrive to the venue at different times?

Each person entering the stadium will need a ticket to get in. You can transfer each member their ticket individually prior to your arrival.

What if my smartphone or if my phone battery dies on game day?

We will offer assistance at our ticket resolution windows at Gate ? and Gate ? as well as the main box office outside of Gate ?.

Can I have multiple tickets on one phone?

Yes, you will have the ability to swipe through multiple tickets on your phone. However, we recommend transferring each person their ticket in case you wish to enter the stadium at separate times.

Can I use digital tickets if I do not have smartphone?

No. We recommend contacting the Iowa Athletics Ticket Office to make arrangements as you will not be able to use the digital ticket option on game day without a smartphone.

Can digital tickets be downloaded onto a desktop computer?

No. A barcode transferred to paper is not accepted at the gate. Mobile tickets on a mobile device are the only acceptable tickets at the gate.

If I purchased tickets on StubHub, where can I pick them up on gameday?

Tickets purchased on StubHub are separate from tickets purchased through OU Athletics. However, StubHub offers digital tickets through the StubHub platform that can be scanned on gameday. If you have questions about your tickets purchased via StubHub, please contact StubHub customer support. They are available 24 hours a day, seven days a week, and can assist with tickets purchased directly from StubHub.

Is there Cell/Wi-Fi access at the stadium to be able to download the tickets?

Our stadium is equipped with enhanced cellular services. However, to guarantee seamless entry, we recommend downloading your tickets prior to arriving at the stadium. They can be saved directly to the Apple Wallet or Google Pay Wallet.

Who do I contact if I need assistance?

Please contact the Iowa Athletics Ticket Office, Monday-Friday between the hours of 8 a.m. and 5 p.m. CT at ????? or by email at ????? for further assistance.

Can I still get printed football season tickets?

As a benefit of being a football season ticket holder, fans who selected traditional paper tickets during the renewal period will receive a commemorative set of printed tickets at the end of the football season.