Interested? You Bet!

March 31, 2005

So, do you find youself wondering if anyone out there is interested in the renovation of historic Kinnick Stadium?

Or that maybe you’re the only Hawkeye football zealot that can’t wait to see what’s happening next to the UI’s grand home of its beloved football program?

Well, rest easy. You’re not alone and the University of Iowa has the stats to prove it.

More than half of a million pages have been downloaded from kinnickrenovation.com, the official world wide web site tracking the progress of the multi-million dollar renovation of Kinnick.

As of midnight, March 30, 500,210 pages were accessed by more than 33,000 unique visitors during 75,000 different visits to the web site. More than 320,000 of the total number of pages were downloaded during the month of March, the first full month of the site’s operation.

“We will use this kinnickrenovation.com, hawkeyesports.com, and all of the communications tools available to us to provide our friends and fans all the information they need to make certain their six Saturdays at Kinnick next fall are as enjoyable as possible.”
Rick Klatt, UI associate athletics director for external affairs

The most popular destination inside kinnickrenovation.com is the photo gallery where pictures of the work being done on Iowa’s 75-year-old football facilties are added at least once a week. Fans are also accessing on a regular basis the FAQ – Frequently Asked Questions – area of the site and the pages that detail the indoor and outdoor club seat areas.

The latter are presumed to be popular desitnations for the 600 or so friends and fans of the Hawkeyes who have purchased those premium seating opportunities and are using the site as a tool to help them with their seat selection.

The data also indicates that the average length of a visit to the site is just seconds shy of six minutes – an eternity in the world of the world wide web.

“Almost 30 percent of the visits to the site last between two minutes and 30 minutes. That’s a strong indication that the information being provided is useful and engaging,” said Klatt, who noted that 911 visits were clocked at more than one hour.

“All things considered, we’re delighted. We had hoped the site would be a resource for fans of the Hawkeyes and clearly that’s exactly what it has become,” said Rick Klatt, UI associate athletics director for external affairs.

Klatt said the site will keep pace with the renovation and will also be either a primary or secondary source for information about matters related to the renovation. For example, information specific to game-day access to Kinnick Stadium this fall will likely find its way to kinnickrenovation.com this summer.

“As we’ve said since the beginning of the planning for this project, Kinnick Stadium will be in a significant state of transition during the 2005 season,” Klatt said.

“We will use this kinnickrenovation.com, hawkeyesports.com, and all of the communications tools available to us to provide our friends and fans all the information they need to make certain their six Saturdays at Kinnick next fall are as enjoyable as possible.”