July 21, 2004
Iowa Hawkeye fans and visitors to the Iowa City/Coralville area will have one more place to buy tickets to University of Iowa athletic events: the Iowa City/Coralville Convention and Visitors Bureau Guest Welcome Center at the Coral Ridge Mall.
Continuing a partnership that has grown stronger with the recent success of Herky on Parade, the UI Athletic Department has teamed up with the ICCCVB to sell game tickets to mall patrons at the centrally located kiosk, which is between the carousel and food court, inside Iowa’s largest enclosed shopping mall.
“It’s a wonderful partnership between the ICCCVB and the athletic department to further both our interests,” Ticket Manager David Sandstrum said. “And it’s great for fans because of the easier access.”
According to Laurie Haman, the CVB Guest Welcome Center Manager, the ticket-sales outlet is a result of the partnership the CVB and the athletic department has built since Herky on Parade.
“We formed that great relationship and the event has grown so big that this is one more step,” she said. “And the location is great because we want fans to know about events here and get people to learn about the area as well.”
“It was pretty enticing for us, and it seemed like a nice fit as well. There’s a lot of win-win for both sides. And it’s actually a good opportunity for the community because it’s putting services closer to them.”
Laurie Haman, CVB Guest Welcome Center Manager
“It’s the power of two versus working alone – that’s the best way to describe the relationship between the Iowa Hawkeyes and the ICCCVB,” Associate Athletic Director for External Affairs Rick Klatt said.
“They’re in the business of marketing Iowa City and Coralville to visitors and others. We’d like those folks to buy a ticket to a football game, play a round of golf at Finkbine, or visit the Hall of Fame while spending time in our community.”
Single-game tickets will be available for sale from 10 a.m. to 9 p.m. Monday through Saturday and 11 a.m. to 6 p.m. on Sundays.
“It was pretty enticing for us, and it seemed like a nice fit as well,” said Haman. “There’s a lot of win-win for both sides. And it’s actually a good opportunity for the community because it’s putting services closer to them.”
The CVB ticket outlet will use a new web-based ticketing system that provides the same benefits as the ticket booths at Carver-Hawkeye Arena, with seat locators and full-scale ticket printers.
According to Sandstrum, technological innovations in ticketing software have allowed for the partnership.
“This is something I’ve been trying to accomplish since I arrived,” Sandstrum said. “We want to give our fans easier access, and the recent innovation has allowed the partnership to provide this service.”
Fans that purchase their tickets from a CVB representative will be charged a slight per-ticket fee that covers the costs of the service, and the kiosk can only accept MasterCard and Visa credit or debit cards.
Barry Pump, hawkeyesports.com