“When it comes to name, image, and likeness, it’s a critical, critical piece for our student-athletes and our success competitively, no different than the generosity that’s coming in through NIL gifts and through the SWARM and in other ways. It’s just as important these days as scholarships and facilities and any other needs.”

– Beth Goetz
Henry B. and Patricia B. Tippie Director of Athletics Chair


The Hawkeye FLIGHT Program is a cross-departmental effort that will create and oversee Name, Image, Likeness (NIL) educational programming for Hawkeye student-athletes. FLIGHT programming provides Hawkeye student-athletes the opportunity to understand their NIL rights and receive training and resources to enhance their NIL potential. FLIGHT programming is available to all interested current Hawkeye student-athletes and/or sports programs.


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Altius Sports Partners (ASP)

Altius Sports Partners (ASP) is the foremost authority on the future of college sports and the rapidly changing environment of collegiate athletics, including name, image, and likeness (NIL). ASP’s holistic approach combines strategic consulting and advisory services for executives with education, training, and meaningful engagement for athletes, coaches, support staff, external stakeholders, and parents and guardians of athletes.

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Altius Information

Swarm Collective

Iowa Swarm empowers Iowa student-athletes to achieve their NIL potential by connecting fans and local businesses with student-athletes via exclusive content, marketing opportunities, social media, and in-person endorsements.

SWARM logo

SWARM Information

Campus Ink

The Iowa NIL Store by Campus Ink offers University of Iowa student-athletes licensed NIL apparel for both individuals and teams.
The NIL Store team provides comprehensive support, from creative design to marketing and sales strategy development, ensuring student-athlete success.


Shop the NIL Store


Hawkeye fans, brands, sponsors, and donors can browse, book, pitch and pay any Iowa athlete for NIL activities in one compliant platform, built specifically for the student-athletes’ needs.

View Iowa Student-Athletes


INFLCR is a technology resource that helps student-athletes build their brands and connect to NIL opportunities.
Student-athletes can access content, such as photos and videos, to share online to build their personal brands.


Scott Brickman, ASP NIL General Manager

Scott Brickman, ASP NIL General Manager

Through Iowa’s partnership with Altius Sports Partners, Iowa has invested in a dedicated full-time NIL General Manager (GM), Scott Brickman.

Scott oversees all aspects of the schools NIL FLIGHT program including education for internal (coaches, athletes, administration) and external stakeholders (SWARM, donors, fans), strategic guidance, and initiatives to maximize NIL opportunities for all Hawkeye student-athletes.

Contact Scott

Women's Basketball

The landscape of college athletics is constantly evolving and the NIL changes will be some of the most monumental shifts that college athletics has ever seen. That's why I am so excited about our FLIGHT program here at the University of Iowa. We will be able to position our athletes, right from the start, to be at the forefront of creating their personal brand by providing our student-athletes with all the necessary education and tools that they will need. There is no better place to build a personal brand than in Iowa City as an Iowa Hawkeye.

Jan Jensen P. Sue Beckwith, MD, Head Women’s Basketball Coach


Iowa Football will be at the forefront of the Name, Image, Likeness space with the addition of the FLIGHT program. We have the infastructure and success that allows us to provide high-quality content to our student-athletes. It also provides invaluable education and resources for our guys to better position themselves for branding opportunites in this new age of collegiate athletics.

Tyler Barnes Director of Recruiting

Men's Basketball

Our partnership with INFLCR+ is another example of an essential resource the University of Iowa provides our athletes. This exciting new era will empower our athletes through education in shaping their personal brand and preparing them for future success.

Fran McCaffery Head Coach


This is an incredible opportunity for our student-athletes. FLIGHT is just another example of how Iowa provides top-notch opportunities for growth, both on and off the field. As college athletics evolve, it is important that we adapt and continue to provide our student-athletes with the knowledge and tools that they need to succeed. With our passionate fan base, world-class academics, and our first-rate athletic facilities, there is no better place to grow your brand than Iowa City.

Renee Gillispie Head Coach

Name, Image, Likeness Policy

The University of Iowa Athletics Department understands the new dynamic of the student-athlete experience as legislation allowing student-athletes the ability to monetize their name, image and likeness (NIL) becomes a reality. In so doing, the UI Athletics Department confirms its role in educating our current student-athletes on the NCAA rules and regulations surrounding permissible use of their NIL. The purpose of the University of Iowa Athletics Name, Image, Likeness Policy is to ensure student- athletes are aware of NCAA rules and regulations, as well as Big Ten, state and federal regulations regarding NIL to protect their athletics eligibility.