Announcing the Iowa Hawkeyes NIL Marketplace
The University of Iowa Athletics Department announces the creation of the Iowa Hawkeyes NIL Marketplace. The Opendorse-powered marketplace will maximize NIL support for Iowa student-athletes.
This platform allows supporters to access student-athletes and offer NIL opportunities. The marketplace gives Iowa fans, brands, and sponsors the ability to browse, book, pitch, and pay any Hawkeye student-athletes for NIL activities in one compliant platform, built specifically for the athletes’ needs.
All current Iowa student-athletes have access to create a custom page in the Iowa Hawkeyes NIL Marketplace.
The Hawkeye FLIGHT Program is a cross-departmental effort that will create and oversee Name, Image, Likeness (NIL) educational programming for Hawkeye student-athletes. FLIGHT programming provides Hawkeye student-athletes the opportunity to understand their NIL rights and receive training and resources to enhance their NIL potential. FLIGHT programming began Spring 2021 and is available to all interested current Hawkeye student-athletes and/or sports programs.
Name, Image, Likeness Policy
The University of Iowa Athletics Department understands the new dynamic of the student-athlete experience as legislation allowing student-athletes the ability to monetize their name, image and likeness (NIL) becomes a reality. In so doing, the UI Athletics Department confirms its role in educating our current student-athletes on the NCAA rules and regulations surrounding permissible use of their NIL. The purpose of the University of Iowa Athletics Name, Image, Likeness Policy is to ensure student- athletes are aware of NCAA rules and regulations, as well as Big Ten, state and federal regulations regarding NIL to protect their athletics eligibility.
FLIGHT Student-Athlete Education Plan
Student-athletes who participate in FLIGHT will gain real-world education through the INFLCR Storyteller Playbook that includes these NIL areas.
Educate Hawkeye student-athletes on the rules and regulations on NCAA legislation, Big Ten Conference, and University rules, as well as applicable federal and state laws, to help them understand their rights and responsibilities to ensure compliance with the various regulations.
Educate Hawkeye student-athletes on the strategies and techniques needed to increase the awareness of their NIL and social media activities through positive brand associations, images, and personal brand identity. UI campus experts, UI athletics staff, existing UI partners, UI alumni student-athletes will collaborate in providing insight.
Educate Hawkeye student-athletes on the assets needed to become their own personal small businesses including general business planning, understanding tax implications, wealth management, and elements of licensing. Partners will include UI alumni, UI campus experts, UI community partners.
Educate Hawkeye student-athletes on how to connect NIL activities into networking, interviewing skills. UI Academic Services and UI campus experts will collaborate in providing education.
Educate Hawkeye student-athletes on the agent/advisor relationship, key partners in the industry, contract negotiations and rules education. Partners with UI Professional Sports Counseling Panel to provide feedback on any potential professional service agreements that student-athletes may enter for NIL purposes.
Student-Athlete Questions & Answers
No, you cannot utilize any photos and videos from the UI Athletics Department in paid partnerships without approval from the Trademark and Licensing Office. This includes content provided via INFLCR or gathered from any other outlet. You cannot make any alterations to photos and videos generated by the UI Athletics Department.
No, it is impermissible to receive pay for play.
It is not permissible to sell items that the university has not deemed expendable.
No, you must wear team-issued apparel during all practice and competition activities and other team-sponsored activities/appearances.
No, Iowa policy does not allow student-athletes to miss class for practice or NIL activities.
You may sell autographs, but must obtain proper approval through the Trademark and Licensing Office if university marks and logos are included.
Athletic scholarships will not be impacted; however federal pell grants and need-based aid may be impacted due to increased income. Be sure to contact the Office of Financial Aid for further information.
Right now, the best advice we can provide is to wait. SEVP (the program which oversees F and J students) is still determining how NIL rules would work with F and J status and that they will issue guidance in the future. Until we have that guidance, we advise students to hold off on doing anything which might later be determined to be unauthorized employment. As soon as the guidance comes out, we’ll be sure to let you know.
Yes. Based on income requirements, you may need to file state and federal taxes.
Yes. If the camp/lessons occur on campus, you must follow university policy including facility rentals.
Yes. It must be disclosed through the INFLCR app and can only include NIL activities, they cannot advise on potential professional sports opportunities.
Yes, it must be disclosed through the INFLCR app.
Yes, subject to University of Iowa Athletics approval.
No. Athletics coaches and staff may not be involved in the arrangement of NIL activities.
Prior approval from Trademark & Licensing is required. A licensing fee may also be required if compensation is received.
Yes, each post is separate from each other. If a sponsored post contains university marks and logos you must obtain proper approval through the Trademark and Licensing Office.
A UI trademark can be any word, phrase, logo, symbol, design, or a combination of these things associated with UI goods or services. Individuals (fans, customers, alumni, etc.) identify with UI trademarks in the marketplace and distinguish the UI from others and competitors.
The UI requires permission when its trademarks are used to both protect and manage its brand. UI trademarks are the intellectual property of and thus owned by the University. Using trademarks without the owner’s permission is considered trademark infringement and is a violation of the owner’s intellectual property rights, which are protected by state and federal law.
Requests for use of the UI trademarks takes many forms and evaluated per existing policies and according to branding guidelines and strategies. Permissions are primarily managed by the UI Trademark Licensing Office through UI Trademark Licensing Contracts with vendors who are licensed to make specific items in specific product categories for the marketplace. Third party association with UI trademarks in the form of business sponsorships and promotional use is managed by Hawkeye Sports Properties who is contracted by the UI to monetize those opportunities with UI approval. Please contact firstname.lastname@example.org for more information.
NIL is your personal identity and does not include use of UI trademarks in association with a third-party entity. This could be a business, charity, political, cause related, etc., and does not need to involve compensation. All these scenarios imply association, advocacy, endorsement by the University when UI trademarks are involved and are not permissible. Third party use of UI trademarks requires a promotional agreement with the University. Promotional opportunities are available through Hawkeye Sports Properties. For more information, contact Hawkeye Sports Properties at (319) 338-7474 or UI Trademark Licensing at email@example.com or (319) 384-2000.
You can use an INFLCR picture per the terms of the agreement you signed with INFLCR. Those terms do NOT permit commercial use.
Yes. Any item bearing UI trademarks must be licensed by the UI. Licensed products are produced by UI licensed vendors (Licensee) per the terms of their licensing contracts with the UI and can be purchased either directly from the Licensee or from retailers reselling licensed products sourced from UI licensed vendors. View the list of licensed vendors.
This would require that the product come from an existing licensed vendor of the UI who is approved for the applicable product/product categories. In these scenarios, we would simply treat this as any other product artwork submission from the Licensee. Approval status is based on our current standard branding guidelines and strategies. View the list of licensed vendors.
The vendor is this instance would be welcome to apply for a license. The application process is intentionally thorough and can take a fair amount of time and cost involved. There is no guarantee that the process will result in a license being issued.
The student-athletes’ social media accounts are listed on their roster page.
Institutional Involvement FAQ
No. Athletics Department social media accounts are meant to promote and highlight the student athlete as a member of the University of Iowa Athletics Department/teams.
Possibly. A collective would need to have commercial sponsorships with Hawkeye Sports Properties to ensure the social media promotion is part of the contractual relationship.
No. Athletics department staff member may not be employed (Paid or voluntary) by a NIL entity.
No; however, if a collective has a contractual sponsorship with HSP it is possible for a collective to receive specific assets.
Yes, introducing or providing student-athlete’s information to a potential NIL partner is permissible. Make sure the student-athlete has indicated it is permissible to share their contact information before releasing.
As previously stated, it is permissible to connect student-athletes with potential NIL partners however, securing and negotiating the actual arrangement and execution of any NIL activity must be between the student-athlete and NIL partner.
No, inasmuch that NIL activities cannot be used as a recruiting inducement, Iowa Athletics coaches/staff may NOT introduce a PSA to potential NIL partners.
No, a collective may NOT communicate (e.g., call, text direct message) with a PSA or others associated with the PSA for a recruiting purpose or to encourage the PSA’s enrollment at Iowa.
No; however, institutional resources available to the general student body can be utilized by current student athletes.
Yes, it’s OK for individual coaches/staff to use personal funds to purchase items related to the SA’s NIL activities that are de minimis in value and for the same rate available for the general public.
No, the NCAA considers this pay for play.
THE IOWA ADVANTAGE
(Personalized Content, Storyteller Playbook, INFLCR Exchange, Transaction Disclosure)
Track your social media follower growth and engagement metrics.
NIL Reporting Options
Access Apps in INFLCR Exchange
Share Reporting Link with Business, Agent, Parent
Self Report transactions before or after they happen
PARTNERSHIP with INFLCR