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Iowa City, Iowa — Hawkeye Rewards, the University of Iowa Department of Intercollegiate Athletics’ innovative loyalty program, officially launched today with public availability of the Hawkeye Rewards mobile app for iTunes and Android smart phones.
Hawkeye Rewards is a mobile-based loyalty platform created and developed by Muv-U Corp in cooperation with the UI. The Hawkeye Rewards mobile app is available free to consumers so they can earn and redeem points on-site at dozens of merchant locations who have already signed onto the platform, and also take advantage of special promotions and programs to be offered by the UI Athletics Department to support its 24 women’s and men’s programs.
“Hawkeye Rewards provides tremendous benefits to consumers who join this innovative loyalty program for free by simply downloading the Hawkeye Rewards mobile app. It also provides a unique and exclusive opportunity for participating merchants, a list that is growing daily,” said Rick Klatt, the UI’s associate athletics director for external relations.
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Hawkeye Rewards is easy to join. Consumers can simply download the free Hawkeye Rewards mobile app onto their smartphones from the iTunes or Android apps store and start shopping. Points will be earned and redeemed on-site at participating merchants by simply scanning the in-app electronic membership card.
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“We are excited that the Hawkeye Rewards mobile app is now publicly available on the iTunes and Android app stores, and invite consumers to download the app so they can start saving on every day purchases while supporting Hawkeyes.”
Using the free Hawkeye Rewards mobile app, consumers will save money, get access to special events, and take advantage of promotions while earning and redeeming points at participating merchants’ locations. Points are accrued when consumers make purchases from participating merchants, and can be redeemed by any participating merchant regardless of where points were earned.
The first 2,000 fans to download the mobile app will receive 50 points compliments of the Iowa Hawkeyes. The UI Athletics Department will add its first set of offers within the Hawkeyes Rewards program on Thursday, Sept. 3, and will add new offers monthly.
“We’re extremely excited about the opportunity to reward our fans for attending our events or, perhaps, for playing a round of golf at our award-winning golf course, or to redeem their points for a unique Hawkeye experience,” said Klatt.
Hawkeye Rewards is easy to join. Consumers can simply download the free Hawkeye Rewards mobile app onto their smartphones from the iTunes or Android apps store and start shopping. Points will be earned and redeemed on-site at participating merchants by simply scanning the in-app electronic membership card. The Hawkeye Rewards mobile app will also provide information on the proximity to and location of participating merchants, account status, access to special offers, and much more.
Merchants in the program benefit from direct exposure to a tremendous base of new customers via the extensive reach of the Hawkeye Rewards mobile and web platforms, which also provide the ability to offer exclusive promotions associated with the Iowa Hawkeyes whenever and as often as they wish.
Merchants can get more information on how they can become an authorized Hawkeye Rewards Affiliate Merchant by emailing HawkeyeRewards@muv-u.com . Merchants and fans of the Hawkeyes can also learn more at FRYfest 2015. The annual celebration of all that is Hawkeye will be staged on Friday, Sept. 5, at the Coralville Marriott in the Iowa River Landing.
FRYFest will also be held the weekend of the opening home game. For more information about the 2015 FRY Fest, click HERE or call the Iowa City/Coralville Convention and Visitor’s Bureau at 1-800-283-6592.
FOUNDING MERCHANTS
The following Iowa City area businesses are the first to join the Hawkeye Rewards Affiliate Network.
- Iowa Book
- Givanni’s Iowa City
- Takanami
- Formosa
- Five Star Auto Detailing and Auto Repair
- North Liberty Recreation Center
- True Style
- Deery Brothers Chrysler Dodge, Jeep, and Ram of Iowa City
- Teddy’s Bigger Burgers
- EXL Auto Detailing
- Bachmeier Carpet One
- Kapok Chinese & Japanese Cuisine
- Absolute Comfor Heatnig and Air Conditioning
- High Grand Café
- Light Expressions
- Culligan of Coralville
- Black and Gold Shop Coralville
- Brides By Jessa
- MopedU
- Hartig Drug
- Down to Earth Flowers
- The Futon Shop
- The Back Store
- World of Bikes
- Musician’s Pro Shop
- Sobaski Abbey Carpet and Floor
- Midwest One Bank (25 locations across Iowa)
