IOWA CITY, Iowa – – The University of Iowa Athletics Department announced a relationship with IMG Learfield Ticket Solutions to coordinate outbound tickets sales and enhance customer service.
“We are excited to collaborate with IMG Learfield Ticket Solutions to provide an even better experience for our incredible fans,” said Gary Barta, Henry B. and Patricia B. Tippie Director of Athletics Chair. “They are the experts in our industry. We are excited to add their creative and industry-leading strategies to build a proactive approach to customer service, sales and marketing.”
The relationship will bring the addition of new technology and data analytics to make it easier for fans to engage with the athletics department while improving fan experience at events. IMG Learfield Ticket Solutions will tap into the shared resources and experience of Hawkeye Sports Properties (multi-media), SIDEARM Sports (website and mobile app) and Paciolan (ticketing system).
“We are excited to work with the University of Iowa, a marquee university with a strong history of success and one of the most passionate fan bases in college athletics,” said IMGLTS Senior Vice President Brad Sexton. “The Iowa sales team will be on the forefront of a complete service and revenue solution with a dedicated new business team, dedicated retention team, and data analyst to bring a superior level of sophistication to all future strategic decisions.”
IMG Learfield Ticket Solutions, a joint venture established in March 2012 between IMG College and Learfield, represents 50 partners, with four of those in the Big Ten Conference. In addition to individual relationships it holds with collegiate institutions and conferences, IMGLTS also represents the Indianapolis Colts and the Ultimate Fighting Championship among other professional sport teams and events. IMGLTS provides high-value expertise, solutions, and experiences to its partners, helping build and retain the most engaged fan bases in sports.
