Sullivan served as the director of player personnel, development, and recruiting operations at North Carolina for two seasons. In June of 2023, his title was updated to reflect his added role as an assistant coach for the Tar Heels in his third year with the program.
Prior to North Carolina, Sullivan was the director of video for the women’s basketball program at Pitt for two seasons. For two years prior to that, he was part of the Penn State women’s basketball staff, serving as director of scouting & digital technology.
As an undergraduate at UI, he spent four years as a women’s basketball manager, then became the team’s video coordinator. He also spent a summer as video coordinator for USA Basketball, where he was part of the women’s squad that won silver at the 2015 Pan Am Games.