Insight Bowl Television Rating Up Dramatically

Jan. 13, 2011

IOWA CITY, Iowa – One of the many checklists for the University of Iowa’s trip to Tempe, Ariz., for the 2010 Insight Bowl – the UI’s ninth bowl game under head coach Kirk Ferentz – is now complete:

Task No. 1
Help the Insight Bowl establish a new record for attendance – check

UI officials knew the greater Phoenix area and Arizona had more than its fair share of alumni and friends and fans of the Iowa Hawkeyes, and weren’t surprised at all when that group responded to the call to join the Hawkeyes in the Valley of the Sun by contributing significantly to a record crowd of 53,888 that was in attendance at Sun Devil Stadium on game night.

Task No. 2
Help the Insight Bowl provide an entertaining evening by starting fast, finishing strong and winning the game – check

Iowa did, indeed, start fast – thanks in great measure to the work of freshman running back Marcus Coker – and finished strong – as evidenced by Micah Hyde’s game-winning 72-yard interception return and a gritty performance by Iowa’s defense in the game’s final minutes. And, yes, the final score did push Hawkeyes’ record in post-season play under Ferentz to a brilliant 6-3, a mark that includes a school-record three straight bowl games victories: The 2009 Outback Bowl, the 2010 FedEx Orange Bowl and the 2010 Insight Bowl.

Task No. 3
Help the Insight Bowl re-establish itself with respect to its television audience – check

Iowa’s victory over Missouri in the 2010 Insight Bowl was its third bowl game victory in a row and pushed the Hawkeyes’ post-season record under Kirk Ferentz to an impressive 6-3.

Despite having to go head-to-head against the National Football League on television – a hiccup caused by the rescheduling the of the NFL’s Minnesota at Philadelphia game as a result of the snowstorm that shut down the city of Philadelphia on the game’s original date – the ESPN broadcast of the 2010 Insight Bowl recorded a 2.24 rating, a whopping 460 percent increase over the 2009 broadcast available on the NFL Network. The 2010 rating is just shy of the event’s average rating of 2.4 over 18 events.

Television Audience, Year-over-Year Change

  • 460 percent increase — 2010 Insight Bowl (Iowa win over Missouri)
  • 110 percent increase — 2011 Outback Bowl (Penn State loss to Florida)
  • 25 percent increase – 2010 Texas Bowl (Illinois win over Baylor)
  • 4 percent decrease – 2011 Allstate Sugar Bowl (Ohio State win over Arkansas)
  • 15 percent decrease – 2011 Rose Bowl presented by Vizio (Wisconsin loss to TCU)
  • 46 percent decrease – 2011 Capital One Bowl (Michigan State loss to Alabama)
  • 57 percent decrease – 2011 Gator Bowl (Michigan loss to Mississippi State)

*–no ratings available for 2010 Ticket City Bowl (Northwestern loss to Texas Tech)