Iowa Wins NCAA/Big Ten 'Pack the House Challenge'

March 15, 2012

IOWA CITY, Iowa — The University of Iowa was one of 32 winners in the NCAA Division I “Pack the House Challenge.” “Pack the House” is a national effort in which conferences and institutions compete to build attendance.

NCAA Division I women’s basketball marketing staffs selected a home game and designated that date as a “Pack the House” game. The challenge selected one winner from each conference based on marketing plan creativity and attendance criteria.

Iowa’s “Pack the House” game was Jan. 8 against Nebraska. Carver-Hawkeye Arena hosted 7,537 fans for the first-ever Big Ten meeting against the Cornhuskers to win the challenge among Big Ten schools. Iowa’s crowd was boosted by hundreds of children for “Girl Scout Day” while all fans took part in the annual “White Out.”

The NCAA will award prizes and donate $500 to the nonprofit organizations of the UI Department of Athletics choice for winning the challenge.