IOWA CITY, Iowa – – The University of Iowa announced Monday a mobile ticketing update as a part of the ongoing effort to enhance the in-venue fan experience. Iowa fans can now download tickets to Apple Wallet, allowing for mobile access to purchased tickets for home events in the sports of football, volleyball, men’s and women’s basketball, wrestling, and men’s and women’s gymnastics.
Fans will be able to have their tickets scanned at either Kinnick Stadium or Carver-Hawkeye Arena on their Apple iPhone or Watch. The back of the mobile ticket will have new interactive capabilities, including a clickable venue address to receive driving or walking directions. It will also include clickable telephone numbers to contact the box office with just one tap.
“As we have watched our online numbers, they show 67 percent of all users of hawkeyesports.com use Apple devices and 61 percent viewed content and purchased tickets on mobile phones or tablets in the last year,” said Charlie Taylor, associate athletics director, strategic communications and marketing. “The usage of the Fight for Iowa mobile pass is in the 90 percent range each of the first four football games this season. While we will continue to provide traditional paper tickets, these indicators show Hawkeye fans initial movement to a mobile experience. It is our goal to deliver content, ticketing, or in-venue entertainment on platforms our fans are using. The Apple Wallet activation is another innovation to provide an easy and fun experience for fans attending our games.”
Iowa also announced that it is quickly approaching the fourth football sellout of the season, as approximately 1,000 tickets remaining for the Homecoming contest on Saturday, Oct. 20 (Maryland, 11 a.m., TBA). Plenty of tickets remain for the final two home games against Northwestern (Nov. 10, TBA) and Nebraska (Nov. 23, 11 a.m., FOX). Iowa sold out (69,250) three of the four home games played in Kinnick Stadium in September.
Hawkeye fans are also warned to beware of purchasing counterfeit tickets for any of the three remaining home football games. Iowa tickets should only be purchased through the UI Athletics Ticket Office, hawkeyesports.com, or StubHub, the official ticket partner for UI athletics. Several fans purchased counterfeit tickets to the Wisconsin at Iowa contest via Craigslist. Fans who purchase fraudulent tickets should report it to the police jurisdiction in which the sale occurred.