UI Athletics, Learfield Amplify Extend and Expand Partnership to Facilitate Fundraising and Fan Experiences

IOWA CITY, Iowa – Iowa Athletics and Learfield Amplify announced today a renewal and expansion of their seven-year relationship. In addition to leveraging industry-leading outbound ticket sales, the Hawkeyes will now take advantage of enhanced fundraising efforts and fan experiences through the collaboration with Learfield Amplify.

Since 2018, Iowa Athletics has seen incremental growth in ticket sales across multiple sports through the efforts of the Iowa City-based Learfield Amplify team, highlighted by multiple successive season ticket sellouts for Hawkeye football, women’s basketball and men’s wrestling, all coming to fruition before the first home event of each respective season.

“Learfield Amplify has been an incredible asset for Iowa Athletics, really driving terrific ticket sales growth throughout our partnership,” said Joe Parker, Deputy Director of Athletics for Strategic Initiatives at Iowa. “We’re excited to now expand that expertise and success to enhance our athletic development goals as well as our fan experience offerings through Hawkeye Tours.”

New to the partnership under the expansion, Iowa Athletics will now leverage Learfield Amplify’s best-in-class fundraising services and data-driven strategies to boost philanthropic giving in support of the Hawkeyes. Working side-by-side with the University of Iowa Center for Advancement, Learfield Amplify’s development efforts will facilitate enhanced outbound donor relations and incremental revenue generation to push the Hawkeyes forward in the new age of college athletics.

As the sales arm for Hawkeye Tours, Learfield Amplify will engage the Hawkeye faithful through exciting new fan experiences, strengthening the bond between the fans and athletic department by inviting them inside the facilities that Hawkeye coaches and student-athletes utilize every day to create bucket list moments, unique group experiences, impactful corporate outings and events, and unforgettable family memories.

 “We’re thrilled to continue our relationship with Iowa Athletics and further enhance our impact on their growth and success,” added Sarah Davis, Senior Vice President of Learfield Amplify. “Our team is excited to engage fans and donors more deeply to grow support for Iowa Athletics and Hawkeye student-athletes.”

Learfield Amplify, the leading provider of ticket sales and fundraising services in college athletics, leverages decades of expertise to support collegiate and pro sports teams nationwide, having sold 3.8+ million tickets, raised more than $53 million in donor gifts, and provided over 700,000 chair backs and rental seats to fans. Learfield Amplify is a division of Learfield, the media and technology company powering college athletics and exclusive multimedia rights holder of the Hawkeyes for nearly 40 years.