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Iowa NIL

SOLUTIONS

A man in a blue suit jacket stands at a smart board that is blurred for security. Student athletes sit facing the board.

Education

The Iowa NIL support team will continually provide education sessions and proprietary resources for Hawkeye student-athletes to navigate the rapidly evolving collegiate athletics landscape.

Strategy

Strategy

As the commercial rights and opportunities of college athletes continue to expand, we help student-athletes create opportunities while building their brand and simultaneously planning for the transformational changes ahead.
Execution

Execution

The Iowa NIL support team is dedicated to connecting Hawkeye student-athletes with NIL opportunities and brand partnerships.

Athletic Director Beth Goetz stands in a locker roomHenry B. and Patricia B. Tippie Director of Athletics Chair Beth Goetz after winning their semifinal game against Connecticut during the 2024 Women’s Basketball Final Four at Rocket Mortgage FieldHouse in Cleveland, Ohio on Friday, April 5, 2024. (Stephen Mally/hawkeyesports.com)

"When it comes to name, image, and likeness, it’s a critical, critical piece for our student-athletes and our success competitively, no different than the generosity that's coming in through NIL gifts and through the SWARM and in other ways. It's just as important these days as scholarships and facilities and any other needs."

Beth GoetzHenry B. and Patricia B. Tippie Director of Athletics Chair
Headshot of Scott Brickman

Scott Brickman, ASP NIL General Manager

Through Iowa’s partnership with Altius Sports Partners, Iowa has invested in a dedicated full-time NIL General Manager (GM), Scott Brickman. Scott oversees all aspects of the schools Iowa NIL program including education for internal (coaches, athletes, administration) and external stakeholders (SWARM, donors, fans), strategic guidance, and initiatives to maximize NIL opportunities for all Hawkeye student-athletes.

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Women's Basketball

The landscape of college athletics is constantly evolving and the NIL changes will be some of the most monumental shifts that college athletics has ever seen. That's why I am so excited about our Iowa NIL program here at the University of Iowa. We will be able to position our athletes, right from the start, to be at the forefront of creating their personal brand by providing our student-athletes with all the necessary education and tools that they will need. There is no better place to build a personal brand than in Iowa City as an Iowa Hawkeye.

Jan Jensen
Jan JensenP. Sue Beckwith, MD, Head Women’s Basketball Coach
Football

Iowa Football will be at the forefront of the Name, Image, Likeness space with the addition of the Iowa NIL program. We have the infastructure and success that allows us to provide high-quality content to our student-athletes. It also provides invaluable education and resources for our guys to better position themselves for branding opportunites in this new age of collegiate athletics.

Tyler Barnes stands at a microphone behind a podium
Tyler BarnesDirector of Recruiting
Men's Basketball
Ben McCollum
Ben McCollumHead Coach

Name, Image, Likeness Policy

The University of Iowa Athletics Department understands the new dynamic of the student-athlete experience as legislation allowing student-athletes the ability to monetize their name, image and likeness (NIL) becomes a reality. In so doing, the UI Athletics Department confirms its role in educating our current student-athletes on the NCAA rules and regulations surrounding permissible use of their NIL. The purpose of the University of Iowa Athletics Name, Image, Likeness Policy is to ensure student- athletes are aware of NCAA rules and regulations, as well as Big Ten, state and federal regulations regarding NIL to protect their athletics eligibility.