All Sports Schedule
Iowa NIL
20250829_IOWA_HALL_OF_FAME_171Henry B. and Patricia B. Tippie Director of Athletics Chair Beth Goetz during the Hall of Fame induction ceremony at Carver-Hawkeye Arena in Iowa City, Iowa on Friday, August 29, 2025. (Stephen Mally/hawkeyesports.com)

"When it comes to name, image, and likeness, it’s a critical, critical piece for our student-athletes and our success competitively, no different than the generosity that's coming in through NIL gifts and through the SWARM and in other ways. It's just as important these days as scholarships and facilities and any other needs."

Beth GoetzHenry B. and Patricia B. Tippie Director of Athletics Chair

Jaecee Hall

Former Hawkeye Student-Athlete | Founder of Unbreakable Female Athlete

"The chance to be a student-athlete at The University of Iowa on the Women's Rowing Team gave me the foundation to build a platform bigger than myself.” What began as a single tee shirt made in an Iowa City apartment became Unbreakable Female Athlete, a global brand that “helps unite female athletes all over the world whilst breaking down barriers that limit girls' ability to compete in sport.” Through NIL, she built a company that sells apparel in 12 countries, travels internationally as a keynote speaker, and created the UFA Fund to “provide monetary support for the necessary resources to keep young girls in sport.” She shares, “NIL was never just about building a business for my college competing days, it was about building a mission in a space I feel passionate about.” Her company now also creates NIL opportunities for other athletes, proving that “NIL is more than personal gain. It's a chance to impact lives, to inspire the next generation, and to leave something behind that matters."

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SOLUTIONS

---Strategy

As the commercial rights and opportunities of college athletes continue to expand, we help student-athletes create opportunities while building their brand and simultaneously planning for the transformational changes ahead.

---Education

The Iowa NIL support team will continually provide education sessions and proprietary resources for Hawkeye student-athletes to navigate the rapidly evolving collegiate athletics landscape. This includes compliance education, career transition resources, and financial literacy programming through partnerships with Mike Haddix (SCOUT) and GreenState Credit Union.

---Execution

The Iowa NIL support team is dedicated to connecting Hawkeye student-athletes with NIL opportunities and brand partnerships.

Women's Basketball

The landscape of college athletics is constantly evolving and the NIL changes will be some of the most monumental shifts that college athletics has ever seen. That's why I am so excited about our Iowa NIL program here at the University of Iowa. We will be able to position our athletes, right from the start, to be at the forefront of creating their personal brand by providing our student-athletes with all the necessary education and tools that they will need. There is no better place to build a personal brand than in Iowa City as an Iowa Hawkeye.

Jan Jensen
Jan JensenP. Sue Beckwith, MD, Head Women’s Basketball Coach
Football

Iowa Football will be at the forefront of the Name, Image, Likeness space with the addition of the Iowa NIL program. We have the infastructure and success that allows us to provide high-quality content to our student-athletes. It also provides invaluable education and resources for our guys to better position themselves for branding opportunites in this new age of collegiate athletics.

Tyler Barnes stands at a microphone behind a podium
Tyler BarnesFootball Chief of Staff/General Manager
Men's Basketball

The Men’s Basketball Flight Fund will be an essential part of our program moving forward. Revenue sharing is now being incorporated into college athletics, and we need your support to be able to be among the best teams in the country. Fans can allocate funds to directly support our program, and your generosity will help us as we strive to win championships. We are grateful for all the support we receive from Hawkeye Nation!

Ben McCollum
Ben McCollumHead Men's Basketball Coach
Scott Brickman, Associate Athletics Director for NIL Strategy & Revenue Generation/Senior Director, Development

Scott Brickman, Associate Athletics Director for NIL Strategy & Revenue Generation/Senior Director, Development

Through Iowa’s partnership with Altius Sports Partners, Iowa has invested in a dedicated full-time NIL General Manager (GM), Scott Brickman. Scott oversees all aspects of the schools Iowa NIL program including education for internal (coaches, athletes, administration) and external stakeholders (SWARM, donors, fans), strategic guidance, and initiatives to maximize NIL opportunities for all Hawkeye student-athletes.

Contact Scott Brickman Opens in a new window

NAME, IMAGE, LIKENESS POLICY

The University of Iowa Athletics Department understands the new dynamic of the student-athlete experience as legislation allowing student-athletes the ability to monetize their name, image and likeness (NIL) becomes a reality. In so doing, the UI Athletics Department confirms its role in educating our current student-athletes on the NCAA rules and regulations surrounding permissible use of their NIL. The purpose of the University of Iowa Athletics Name, Image, Likeness Policy is to ensure student- athletes are aware of NCAA rules and regulations, as well as Big Ten, state and federal regulations regarding NIL to protect their athletics eligibility.

NIL POLICY