UI Athletics Brings Altius Sports Personnel In-House to Lead NIL Operations

IOWA CITY, Iowa — The University of Iowa Athletics Department has teamed up with Altius Sports Partners (ASP) for their advisory services and to add an Altius NIL General Manager to lead the school’s Name, Image, and Likeness (NIL) FLIGHT program, This effort aims to build a sustainable long term infrastructure of NIL support services at the university, offering Hawkeye athletes comprehensive resources to maximize NIL opportunities in the ever-changing landscape.

Beth Goetz, interim Henry B. and Patricia B. Tippie director of athletics chair, shared, “This partnership excites us greatly, teaming up with Altius’ expert team was a natural fit, aligning seamlessly with our vision to offer our student-athletes the insights, education, resources, and skills to realize their potential. This collaboration marks a new era for Iowa athletics, unlocking opportunities for student-athletes to thrive in their NIL pursuits and create a positive impact on and off the field.”

Iowa Athletics introduced its comprehensive NIL program, FLIGHT, over two years ago. FLIGHT is a collaborative effort that develops and oversees NIL educational programming for Hawkeye student-athletes. Through an extended partnership with INFLCR, all Iowa student-athletes will have access to tools that support their success in the NIL era.

The ASP NIL General Manager, to be recruited, trained, and supervised by ASP, will have responsibility for all aspects of Iowa’s NIL FLIGHT program. This encompasses education for both internal and external stakeholders. Working closely with the athletics department, the GM will improve the experience of Hawkeye athletes by devising and coordinating diverse programs and resources. Furthermore, they will increase awareness of NIL initiatives in the wider Iowa City community, involving business leaders.

“We are thrilled to partner with Iowa Athletics, an elite program that truly values the experience of their student-athletes.” Brittney Whiteside, Vice President of ASP College at Altius Sports Partners. “This partnership is a testament to their commitment to providing best-in-class resources to their athletes, coaches, and Hawkeye supporters.” “We are eager to identify the ideal candidate to lead this effort and position the Hawkeyes for success in NIL opportunities.”

For more information about the Iowa Athletics NIL General Manager position, click HERE.

Launched in July 2022, the ASP NIL GM Program centralizes NIL support services across a range of athletics departments. Iowa is among 15 schools participating in this initiative, which includes both Power Five and non-Power Five institutions. ASP staff located on campus offer customized education and guidance on national NIL matters, ensuring athletes have the necessary tools, knowledge, and skills to take full advantage of opportunities and make informed decisions about their name image and likeness. ASP’s dedication to advancing athlete NIL rights and their collaborative partnership with institutional counterparts underscores their significant contribution to the program’s success. As the GM Program expands, ASP will continue to provide advisory support and innovative direction to all participating educational institutions.

The Hawkeyes were successful both in competition and in the classroom in 2022-23. Highlighting Iowa’s athletic achievements was the women’s basketball team advancing to the NCAA Women’s Basketball National Championship game. Caitlin Clark was the recipient of the 2023 Honda Cup Collegiate Woman Athlete of the Year, AAU Sullivan Award, Jesse Owens Big Ten Female Athlete of the Year Award and was the unanimous national player of the year in women’s basketball.

Field Hockey advanced to the elite eight for the 21st time in program history and is currently the top-ranked team in the country; Football won eight games or more for the ninth straight season; Wrestling finished runner-up in the NCAA Championships; Women’s Gymnastics made an NCAA regional appearance for the 23rd straight year; Baseball advanced to the NCAA regional finals and tied for the most wins in program history; Softball won the 2023 National Invitational Softball Championships and captured 35 wins, the most in a single season since 2009; Women’s Golf finished runner-up at the National Golf Invitational and recorded four of the top-16 rounds in program history and two of the top six 54-hole team scores and Rowing ended and the season ranked 20th in the CRCA Pocock Final Poll for the first time since 2019 and spent four weeks in the top-20, which was also the best since 2021. 

Academically, Hawkeye student-athletes have had an average GPA of over 3.0 the last nine years. Nearly 300 Iowa student-athletes earned Academic All-Big Ten recognition for the 2022-23 school year, including 73 Big Ten Conference Distinguished Scholars. Over 370 student-athletes earned Dean’s List and President’s List honors over both semesters in 2022-23.