The landscape of college athletics is constantly evolving and the NIL changes will be some of the most monumental shifts that college athletics has ever seen. That's why I am so excited about our FLIGHT program here at the University of Iowa. We will be able to position our athletes, right from the start, to be at the forefront of creating their personal brand by providing our student-athletes with all the necessary education and tools that they will need. There is no better place to build a personal brand than in Iowa City as an Iowa Hawkeye.
Iowa Football will be at the forefront of the Name, Image, Likeness space with the addition of the FLIGHT program. We have the infastructure and success that allows us to provide high-quality content to our student-athletes. It also provides invaluable education and resources for our guys to better position themselves for branding opportunites in this new age of collegiate athletics.
Our partnership with INFLCR+ is another example of an essential resource the University of Iowa provides our athletes. This exciting new era will empower our athletes through education in shaping their personal brand and preparing them for future success.
This is an incredible opportunity for our student-athletes. FLIGHT is just another example of how Iowa provides top-notch opportunities for growth, both on and off the field. As college athletics evolve, it is important that we adapt and continue to provide our student-athletes with the knowledge and tools that they need to succeed. With our passionate fan base, world-class academics, and our first-rate athletic facilities, there is no better place to grow your brand than Iowa City.
