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Photo of student cheering at football game on a graphic. The graphic promotes Hawkeye Student Rewards.

Hawkeye Student Rewards

Hawkeye Student Rewards is an exclusive program of the University of Iowa Athletic Department designed just for students. By attending Iowa Athletic home events, students can earn exciting rewards. The more events you attend, the more prizes you can win!

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How does it work?

Turn your game day attendance into awesome rewards! Students earn points every time they attend select Iowa Athletic events. Those points can be redeemed for prizes, exclusive experiences, and other exciting perks. Keep cheering on the Hawkeyes and watch your points add up. The more events you attend, the more opportunities you'll have to unlock incredible rewards.

HOW TO GET STARTED

  1. Download the Iowa Hawkeyes App
  2. Open App --> More --> Hawkeye Student Rewards
  3. Be sure to use this version of your school email: first-lastname@uiowa.edu. NOTE: Some students have a middle initial in their email.
  4. A 6-digit login code will be sent to your University of Iowa email. Be sure to check your junk folder. The email will be from: HawkeyeStudentRewards@fannotifications.com
  5. 50 points will automatically be added to your account the first time you sign in.
  6. Turn on precise location sharing for the Hawkeye Sports App. You must do this to earn points. 
  7. iPhone Settings --> Privacy & Security --> Location Services --> Scroll down to "Iowa Hawkeyes" --> Select "While using the App" or "Always"--> Turn on "Precise Location" button
  8. Choose an Iowa Athletic event to attend. The full schedule can be found on the Hawkeye Rewards website under "Upcoming Events" or "Schedule"
  9. Arrive at the venue for the event you want to attend.
  10. Open the Hawkeye Student Rewards tab in the Iowa Hawkeyes app and select "Check In"
  11. Enjoy the game and cheer loud for the Hawkeyes!
  12. Prizes will be redeemable starting September 2026.

FAQ

All University of Iowa students have been registered with an account.

  1. Download the Iowa Hawkeyes App
  2. Open App --> More --> Hawkeye Student Rewards
  3. Be sure to use this version of your school email: first-lastname@uiowa.edu. NOTE: Some students have a middle initial in their email.
  4. A 6-digit login code will be sent to your University of Iowa email. Be sure to check your junk folder. The email will be from HawkeyeStudentRewards@fannotifications.com
  5. 50 points will be added to your account the first time you sign in.
  1. Turn on precise location sharing for the Hawkeye Student Rewards website.
  2.  iPhone Settings --> Privacy & Security --> Location Services --> Scroll down to "Iowa Hawkeyes" --> Select "While using the App" or "Always" --> Turn on "Precise Location" button
  3. Choose an Iowa Athletic event to attend. The full schedule can be found on the website under "Upcoming Events" or "Schedule."
  4. Arrive at the venue for that event.
  5. Open the website and select "Check In"

Note: You must be at the venue to check in and redeem points. 

Unfortunately we cannot retroactively redeem points if you forget to check in at an event. The good news is, we have over 150 home athletic events every year! Check out the athletic calendar to see what event you can attend next!

The prize store will open in September 2026. At that time you can see all your options on the Hawkeye Student Rewards website and start redeeming as soon as you've earned enough points.

No. The Hawkeye Student Rewards program currently only pertains to home Iowa Athletic events.

Contact hawks-nest@hawkeyesports.com if you have any additional questions regarding the Hawkeye Student Rewards program.

Contact tickets@hawkeyesports.com if you have questions regarding your student tickets.