Iowa Athletics Teams Up with Progressive Insurance

IOWA CITY, Iowa – Progressive Insurance, through an agreement with Learfield, the leading media and technology company powering college athletics, announced an expanded investment with the University of Iowa Athletics Department for the 2026 college football season.

The collaboration brings the Progressive brand to the game day experience with on-field branding inside Kinnick Stadium. The verbiage will be present on the white sideline apron between the 20-yard line and end zone on all four corners of Duke Slater Field.

“We’re excited to welcome Progressive Insurance to an even greater presence within the Hawkeye game day experience,” said Matt Henderson, Deputy Director of Athletics. "Their expanded investment reflects the value and national visibility of Iowa Athletics, while creating new opportunities to engage our fans in meaningful ways throughout the football season. Partnerships like this help us continue delivering a first-class atmosphere at Kinnick Stadium and strengthen the connection between leading brands and our passionate fan base.”

“College football is about more than what happens on game day–it reflects the pride, tradition and community that defines Iowa and we’re proud to support the student-athletes, alumni and fans who help make this program so special,” said Sean Freeman, Media Business Leader at Progressive. “We’re thrilled to have the opportunity to be a part of game days with this historic fanbase.” 

The expanded sponsorship adds on-field branding to fields at 13 universities across the country, creating premium brand visibility at some of the sport’s most recognizable stadiums. As a sponsor, Progressive’s national presence will be complemented by in-game videoboard features, in-venue LED signage, digital and social media integrations and other game day experiences designed to engage fans before kickoff, throughout the game and beyond the final whistle.

“We are thrilled to welcome Progressive to Kinnick Stadium and look forward to the start of a great partnership. Saturdays in Kinnick are special and I’m happy they are going to be a part of it,” said Gabe Aguirre, Vice President and General Manager of Hawkeye Sports Properties.  

Progressive's branding and integrated marketing elements will debut with the start of the 2026 college football season. The agreement was facilitated by Learfield’s corporate partnership team, the company's centralized resource dedicated to generating impactful partnerships at scale that incorporate high-visibility assets such as on-field logos.

Iowa opens the 2026 season on Sept. 5 hosting Northern Illinois at Kinnick Stadium. Kickoff is set for 3:15 p.m. CT.