UI Athletics, Community Choice Launch First Branded Affinity Card

DES MOINES, Iowa – Community Choice Credit Union (Community Choice) and University of Iowa Athletics announced a new partnership: the Hawkeye Gold Card, the first branded affinity credit card to showcase and benefit University of Iowa Athletics.

Cardholders can support Iowa student-athletes and Hawkeye nation while showing their spirit every single day. Every transaction on the Hawkeye Gold Card will give 1% back to the cardholder and 1% to Hawkeye athletes.

"This is the first partnership of its kind in Iowa. We've created a powerful new way for our members to show their Hawkeye pride every day," said Josh Cook, President/CEO of Community Choice. "With every purchase, they're not only earning for themselves, but also directly supporting Iowa student-athletes and helping build championship-caliber programs. It's a win for our members, a win for Hawkeye Athletics, and a win for our entire community."

Hawkeye Gold cardholders help fund revenue-sharing opportunities for Hawkeye student-athletes, enriching their experience and driving continued excellence in Iowa Athletics.

"The Hawkeye Gold Card creates a meaningful new way for our fans to directly support Iowa student-athletes while carrying Hawkeye pride into their everyday lives," said Matt Henderson, Iowa Athletics Deputy Director of Athletics for External Relations. "This partnership with Community Choice Credit Union reflects our shared commitment to innovation, community impact, and providing enhanced opportunities that help our student-athletes thrive on and off the field."

Hawkeye Gold accounts are available now at HawkeyeGoldCard.com.

Hawkeye Sports Properties, the locally-based team of Learfield—the media and technology company powering college athletics—is the exclusive multimedia rights holder for Iowa Athletics and oversees all sponsorship arrangements on behalf of the Hawkeyes.

About Community Choice Credit Union
At Community Choice, we UNbank. UNbanking is a personality, an energy, a whatever-it-takes mentality to exceed our members' expectations. Being a financial institution and a credit union is what we are, not who we are. Headquartered in Johnston and supporting Central Iowa for more than 70 years, Community Choice serves more than 50,000 members in 24 counties throughout the State of Iowa. We operate on the principle of members helping members – local supporting local. Community Choice is federally insured by NCUA and is an Equal Housing Opportunity Lender. For additional information, visit unbankwithus.com.

About Learfield
Learfield is the leading media and technology company powering college athletics. Through its digital and physical platforms, Learfield owns and leverages a deep data set and relationships in the industry to drive revenue, growth, brand awareness, and fan engagement for brands, sports, and entertainment properties. With ties to over 1,200 collegiate institutions and over 12,000 local and national brand partners, Learfield's presence in college sports and live events delivers influence and maximizes reach to target audiences. With solutions for a 365-day, 24/7 fan experience, Learfield enables schools and brands to connect with fans through licensed merchandise, game ticketing, donor identification for athletic programs, exclusive custom content, innovative marketing initiatives, NIL solutions, and advanced digital platforms. Since 2008, it has served as title sponsor for the acclaimed Learfield Directors' Cup, supporting athletic departments across all divisions.