Chris Herschberger

Chris Hershberger was named Associate Athletics Director for Revenue Generation & Business Intelligence at the University of Iowa in August 2026. In his role, Hershberger leads strategic revenue growth initiatives and operational business intelligence efforts for Iowa Athletics, developing data-driven strategies to maximize revenue and enhance the fan experience.

Prior to joining the Hawkeyes' athletics administration, Hershberger spent nearly eight years with Learfield Amplify's Iowa Athletics team. He served as Director of Revenue Generation & Data Analytics from 2022-26, leading revenue strategies across ticket sales, philanthropic outreach, facility tours, and business intelligence. Before that, Hershberger was a Senior Account Executive for Hawkeye Ticket Solutions from 2018-22.

Before returning to Iowa, Hershberger worked as an Account Manager for Group Sales with the Bakersfield Condors of the American Hockey League from 2015-18. He also served as Sponsorship Sales Coordinator for the National Sports Forum in San Diego from 2014-15.

Hershberger earned a bachelor's degree in recreation and sport business from the University of Iowa in 2014 and a master's degree in sport administration from Ohio University in 2025.