Matt Weitzel was named associate athletics director for strategic communications in June 2023. He has been a member of the UI Athletics Department staff for 24 years — the last 11 as the UI’s associate director, athletic communications.
Weitzel manages and leads the department’s communications strategy for all 22 sports and serve as communications contact for the Hawkeye football team. He is a member of College Sports Communicators (CSC), Football Writers Association of America (FWAA), and the United States Basketball Writers Association (USBWA).
Weitzel graduated from the UI in 1997, with a bachelor’s degree in journalism and mass communications. The native of Mundelein, Illinois, has spent the last 23 seasons as the communications contact for UI’s men’s basketball (2010-23) and women’s basketball (2001-09) programs, as well as several other Hawkeye sports. He has worked as a secondary contact for the football team for nearly two decades, including working 15 bowl games. Weitzel has been a part of the staff who earned the FWAA Super 11 Award in 2019 and 2021, which recognizes sports information departments and programs across the country that exemplify excellent media relations.
His resume includes directing or assisting All-America campaigns for several Hawkeye student-athletes including Luka Garza (two-time national player of the year), Keegan Murray, Kris Murray, Jarrod Uthoff, Brandon Scherff, Shonn Greene, Cara Consuegra and Brad Banks.
Weitzel is just the fifth director of the UI’s strategic communications department in 100 years, following Steve Roe (2011-23), Phil Haddy (1993-2011), George Wine (1968-93) and Eric Wilson (1924-68). All four previous directors have been inducted into the CSC (formerly CoSIDA) Hall of Fame, the most by one institution in the country.
In addition to his duties with the Hawkeyes, Weitzel has worked a variety of NCAA and Big Ten Conference championships in addition to volunteering at the PGA’s John Deere Classic.
As director of strategic communications, Weitzel works with the marketing, photo, video, graphic arts and creative content directors to shape the department’s strategic communications strategy.
He and his wife, Carrie, have a three-year old son, Grey, and one-year old daughter, Owen Rose.