UI Athletics Launches Hawkeye Student Rewards Program

IOWA CITY, Iowa -- The University of Iowa Department of Athletics has announced the official launch of Hawkeye Student Rewards, an exclusive loyalty program designed to incentivize and reward University of Iowa students for supporting Hawkeye athletics.

By attending home athletic events, students can earn points that can be redeemed for prizes, exclusive gear, and unique athletic experiences. All current University of Iowa students are automatically registered and can activate their account by logging in at hawkeyerewards.com using their UI email address (first-lastname@uiowa.edu). Students will automatically receive 50 bonus points upon their initial sign-in.

How It Works:
Log In: Access hawkeyerewards.com using your official University of Iowa email to receive a six-digit verification code.

Enable Location: Turn on precise location sharing on your mobile device to verify venue attendance.

Check In: Attend any eligible home Iowa Athletic event, open the site, and tap "Check In" upon arrival.

Points can be accumulated across more than 150 home athletic events throughout the school year. The official prize store will open in September, allowing students to begin redeeming points for rewards.

For more information regarding the Hawkeye Student Rewards program, students can contact hawks-nest@hawkeyesports.com. For student ticket inquiries, please reach out to tickets@hawkeyesports.com.